Yesterday’s media ran a story by AP entitled “Organic beer sales grow, Anheuser-Busch enters market.” The article itself is fine, mostly comprehensive and well-written. But what struck me was the phrase A-B “enters market” (my emphasis) because I started writing about Wild Hop Lager on March 23. To my mind, almost four months later is not exactly a scoop by the mainstream press.
One statement in the article was quite interesting regarding sales of organic beer:
While organic beer sales are still minuscule in the overall beer industry, they are rising fast. North American sales of organic beers grew from $9 million in 2003 to $19 million in 2005, according to the Organic Trade Association.
That’s slightly better than doubling sales growth in two years’ time, which is pretty impressive.