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Asahi Buys Grolsch, Peroni & Meantime


Business Insider is reporting that Anheuser-Busch InBev, who’s in the process of closing the deal for SABMiller, agreed to sell off Grolsh, Peroni and Meantime Brewing, which is part of SABMiller’s portfolio, most likely in order to smooth the regulatory approvals necessary to close the transaction. In fact, this deal in contingent on the other one, so that if the ABI/SABMiller deals fall apart, then this one won’t go through either and they’ll remain part of SABMiller.

SABMiller posted a short press release today:

SABMiller plc (“SABMiller”) has been informed by Anheuser Busch InBev SA/NV (“AB InBev”) that following its announcement on 10 February, it has accepted the binding offer from Asahi Group Holdings, Ltd (“Asahi”) to acquire certain of SABMiller’s European premium brands and their related businesses (excluding certain US rights), following completion of the relevant employee information and consultation processes applicable to the sale of these brands and businesses.

The acquisition by Asahi of these premium brands and related businesses (comprised of the Peroni, Grolsch and Meantime brand families and related businesses in Italy, the Netherlands, the UK and internationally (“the Business”)) is conditional on the successful closing of the recommended acquisition of SABMiller by AB InBev as announced on 11 November 2015, which itself contains certain regulatory pre-conditions and conditions, and the approval by the European Commission of Asahi as a purchaser of the Business.

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