Monday’s ad is for Blatz Beer, from 1950. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features professional golfer Johnny Revolta, and although he was born in St. Louis, his family moved to Oshkosh, Wisconsin, when he was twelve. He also the resident pro at a country club in Milwaukee in the mid-1930s, during his most successful years on the pro tour.
