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Beer In Ads #1189: Sid Caesar For Blatz


Monday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features comedian Sid Caesar, who was best known for his variety television series Your Show of Shows. He was born in Yonker, New York, but according to the ad, he’s one of an increasing number of celebrities doing these ads who merely visited Milwaukee.

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