Friday’s ad is for Pabst, from 1939. Set at what the refer to as “Boston’s Swank Copley-Plaza,” which today is part of the Fairmont chain, the ad features a couple dressed to the nines and out for a night on the town. But what really makes this ad a hoot, is how they refer to the beer. “For Keener Refreshment … It’s Lighter … Brighter … Brisk-Bodied, Not Logy!” Whew, well thank goodness it’s not logy. Wait, what the hell is “logy?” Apparently it means “dull and heavy in motion or thought; sluggish.”
