Friday’s ad is for Rheingold Beer, from 1958, and features Miss Rheingold from that year, Madelyn Darrow. In this ad, she’s on a camping, fishing and canoeing trip, though she’s apparently not doing much of the heavy lifting, as a strapping young man is carrying the canoe for her. No wonder she’s smiling. But take a closer look at his expression. No smiles there.
