Friday’s ad is another one for Schlitz, this one from 1959. It’s a fall scene, but despite all the changing leaves outside that probably need raking, they’re inside and cozy. Instead the man is reading the newspaper while his wife is pouring him a Schlitz. Despite the scene, apparently it ran during National Restaurant Month — which used to be October — the ad copy is encouraging people to “eat out more often.” You’d think it would have made more sense to show people out drinking their beer, wouldn’t you?
