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Beer In Ads #1267: How To Have A Schlitztogether

Wednesday’s ad is again for Schlitz, from 1958 (though parts of it are from previous years). Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled “Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is pages four and five, with the second song, “How to have a Schlitztogether, or There’s no time like Schlitzo’clock.”

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