Tuesday’s ad is again for Schlitz, from 1958 (though parts of it are from previous years). Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled “Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is pages sixteen and seventeen, with the eighth song, “Hail, Hail, The Schlitz Is Here,” sung to the tune of “Hail, Hail, The Gang’s All Here.” The headline is “Fun on the Schlitzyard line, or Schlitzrah for our side.” This one’s all about watching your favorite sports at the local tavern, “with Schlitz and chips for everyone.” I am so there.
