Monday’s ad is another one from the United States Brewers Foundation, also from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. I love the ad copy on all of these. “Beer has its own way of making this the … ‘Best part of the day.'” But it gets even better. “A tall cold glass of beer or ale — right off the ice — could anything ever fit in better with the fun and relaxation of a summer’s day?” The answer, by the way, is “no.”
