Sunday’s ad is still another one from the United Brewers Industrial Foundation, also from 1939. This was well before the “Beer Belongs” series, and just before World War II. In some ways, this is a strange one, asking consumers to care if the brewers’ beer they’re buying is a member of the UBIF. For only the geekiest of beer geeks is that a serious concern. I especially love the sign hanging on the wall behind him. “This Place Observes the Law.” You don’t see signs like that in bars and retailers anymore, sad to say.
