Saturday’s ad is another one from the United Brewers Industrial Foundation, this one from 1940. This was well before the “Beer Belongs” series, and just before World War II. Ah, “The Moderation Hour,” where “Good Beer and Ale in wholesome, modern taverns, offer Americans pleasant inexpensive relaxation!” In all of the 1939 ads I’ve been running, they’ve been saying annual taxes brewers pay is $400 million but now the results are in for 1939, and the new number is $411,596,780, for both state and federal.
