Wednesday’s ad is another one from the United Brewers Industrial Foundation, again from 1944. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” This was from a group of the morale ads that took the point of view of soldiers and sailors writing home about what they were missing from home. In this one, a sailor is writing to his parents, asking them to pass along a message. “Tell Uncle Bert I can still lick him pitching horseshoes.”
