Monday’s ad is for Alloa Aluminum, from 1934. The thirty-nine “Colssi” in the headline refer to three-story tall aluminum fermenters being installed at the Hoffman Beverage Co. of Newark, New Jersey, which brewed from 1934 until it was bought by Pabst in 1946, who kept it going until 1985. But when this ad ran, it was a brand new brewery going into production the year after prohibition ended. And apparently, they were expecting to be pretty successful from the get go, because 39 fermenters is quite a lot to start out.
