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Beer In Ads #1372: It Was Rugged, Mates


Wednesday’s ad is for Schlitz, from 1962. A sailor at a bar telling tall tales. What are the odds? In this story, “it was rugged, mates,” our intrepid man of the sea begins. “33 days in a lifeboat and worst of all no Schlitz!” No Tiger, either, but can that really be the worst thing? Sounds like this must not be the first retelling.

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