Wednesday’s ad is for Schlitz, from 1905. The ad is part of a series from that time highlighting different aspects of the beer’s process, its healthfulness and other factors. In this one, the headline is “Reputation,” and according to the headline, Schlitz “spend[s] fortunes every year — go to the utmost extremes — to maintain it.” Too bad they forgot about that when the bean counters took over in the Sixties.
