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Beer In Ads #1381: The After-Effects

Friday’s ad is for Schlitz, from 1906. The ad is part of a series from that time highlighting different aspects of the beer’s process, its healthfulness and other factors. In this one, the headline is “The After-Effects,” and in the text they talk about spending “more than half the cost of our brewing is spent to insure purity.” Anything, apparently, to avoid biliousness, the scourge of beer drinking.

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