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Beer In Ads #1384: The Ammunition Is Being Passed

Monday’s ad is for Budweiser, from 1943. A World War 2 ad, it’s a play on the poplar song “praise the lord and pass the ammunition,” written the year before. It’s also a very patriotic ad, and mostly soft sell, just celebrating the technology of the navy during the war, and then finishing with an offhand suggestion that Anheuser-Busch similarly uses cutting edge technology, too, to make their beer.

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