Sunday’s holiday ad is for Miller High Life, from 1950. In the days after Christmas, with all of your presents laid out, having been played with or used, one apparently emerges as the favorite. Just like “The Highlander,” I guess “there can be only one.” This guy (I’m presuming it was a guy) did pretty well. He appears to have received a rifle (or rifle case), a thermos, bowling ball, fishing basket, along with a rod and reel, binoculars, camera, books, a barometer and a set of golf clubs. But the ad would have us believe it was the Miller High Life that emerged as the favorite beer.
