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Beer In Ads #1433: The Mellow-Dry Beer


Monday’s ad is for City Club Beer, a brand made by Schmidt’s, from 1951. It’s a beautiful illustration, by Howard Scott, a prominent American illustrator from the 1930s on. I’m not quite sure what “mellow-dry” is, but it sure seems to put a smile on these two men. I think they’ve been out working in the garden, so probably any cold beer would taste pretty good, mellow-dry or not.

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