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Beer In Ads #1441: Cooking With Schlitz


Tuesday’s ad is another one for Schlitz, from 1936. Between the recipe for “Famous Schlitz Rarebit” and the man pouring a little Schlitz into whatever that dish is — soup, dip, etc. — it’s clear that Schlitz is cooking with beer. Based on the look on his face, I’d say he’s had a few beers before the guests are even due to arrive. And his wife in the shiny blue dress looks like she’s been keeping up, and is bringing in the next round. It’s going to be a great dinner party!

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