Friday’s ad is for Rheingold Beer, from 1960. Featuring jazz legend Louis Armstrong, the ad quotes “Satchmo” as saying “Sound That Trumpet, Man — New York’s favorite beer is here” and “My beer is Rheingold….” Also, curiously, check out the inset imaged in the bottom right corner showing the flagship Rheingold Extra Dry beer and also Rheingold Scotch Ale. Interesting to see such a relatively obscure style being advertised in 1960.
