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Beer In Ads #1474: A Congenial Friend, And A Cool, Refreshing Bottle


Sunday’s ad is for Budweiser, from 1913. Showing an idyllic suburban porch setting, with a tray of beer bottles, and this question. “Where’s more real enjoyment? The shady home-porch, a comfortable chair, a good cigar or pipe, a congenial friend, and a cool, refreshing bottle of Budweiser.” Apparently, in 1913, the St’ Louis brewery was producing 3 million bottles each week. But I wonder how many people in 1913, well before the post-war suburban boom that occurred after 1945, even had a porch like this one?

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