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Beer In Ads #1477: The Health Of The Farmer

Wednesday’s ad is another one for Anheuser-Busch’s “Malt-Nutrine,” also from 1908. Malt-Nutrine was promoted not as a non-alcoholic beer, but as a “pure malt tonic” and sold by druggists and grocers. “The Health of the Farmer” that the ad is touting comes from Malt-Nutrine containing “the combined juices of germinated barley and selected Saazer Hops.” Is that all? Hell, no. “Every bottle is charged with the strength and glory of the golden grain. Its aroma is the fragrance of the clinging hop vine and its living vigor is the cream of ripened barley. It infuses life into the blood — sustains all the vital powers and to the feeble, aged and run down it is a veritable restorer of recreative and soothing potency.”

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