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Beer In Ads #2388: Great Stuff This Tennis

Sunday’s ad is for Bass Ale, from 1929. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad just put up the banner across the net, which one of the players took advantage of to hit the ball past his opponent while he was distracted.

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