Sunday’s ad is for Bass Ale, from 1933. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, a promotional postcard, a man is dreaming in bed. If he dreaming of his sweetheart, his true love? Well, sort of, if he loves Bass Ale that is. And by the looks of his red nose, he loves it quite a lot.
