Monday’s ad is for Bass Ale, from 1937. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad just hung a banner on a blimp, or dirigible, as it left the ground. He must have started before it took off, because he’s parachuting down from the clouds. Hopefully, this ad ran before May of 1937, because that’s when the Hindenburg disaster happened.
