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Beer In Ads #2397: I Prefer A Bass

Tuesday’s ad is for Bass Ale, from before the 1950s. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, painted by English artist and illustrator William Barribal, it’s an older gentleman declaring his preference for Bass. I’m not sure when it was done, but in the 1920s and 30s he was doing posters for Schweppes, the London and North Eastern Railway, among others. So that time period makes sense.

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