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Beer In Ads #2413: Fastest Time To Bass

Thursday’s ad is for Bass Ale, from 1938. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, for the U.S. market, they’re depicting the fastest way to get a drink of Bass Ale. Specifically, they’re contrasting how long it takes to get to England (4 days by ship) versus going to your neighborhood bar (4 minutes) or your own refrigerator (4 seconds).

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