Friday’s ad is for Bass Ale, from 1941. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad managed to put a banner on the side of a railroad passenger car of a “snow train” taking people into the mountains for skiing. The ad is also for an American audience, where I guess Bill is on his own working ski holiday.
