Saturday’s ad is for Bass Ale, from 1939. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, again for the U.S. market, they’re showing the closing of the stock market in both the U.S. and England, but both are finishing their day with a bottle of Bass Ale.
