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Beer In Ads #2418: Mellowed Goodness …

Tuesday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, they show the process for getting hop flavor into beer. Apparently, it’s all done in a land of giants, who pick ginormous hop cones from the bines and shove them into large bottles outside under a hot sun, preferably right in the field by the farm.

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