Thursday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman in her kitchen is calling out the window to tell her husband that dinner is ready. Behind her, the table is set and there’s a bottle of Schlitz and a beer glass set on the table in anticipation. Because “Today more than ever when men are working especially hard, a bottle of Schlitz brings welcome relaxation at the end of the day.”
