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Beer In Ads #2423: When Gracious Hospitality Calls For The Best


Sunday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman is having a candlelit party, probably stressing about last minute details. At least her maid has a tray of Schlitz beer bottles, so that’s taken care of. Check.

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