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Beer In Ads #2427: Tell Them We’ll Have Schlitz

Thursday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a couple is calling friends to invite them over to play cards (based on the man holding a deck of cards in his hands). Trying to seal the deal, he whispers in his wife’s ear, “Tell them we’ll have Schlitz.” That should do it.

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