Saturday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another weird Schlitz ad, a stunning role reversal in which a rabbit pulls a magician out of his hat. At least the man is holding a giant bottle of Schlitz. Unless, of course, he’s just really small and the bottle is regular size.
