Moday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman’s hand can be seen reaching for a glass of beer, and she’s got a big blue gem ring on her hand, leading to this groaner of a tagline, “A Gem of a flavor.” It’s quite a rock, but it seems like a stretch to tie it all together.
