Wednesday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a somewhat surreal scene is unfolding, with a giantess towering above a hop field, with a giant bucket filled with hops. Below her in the hop field, tint (or normal-sized) people are going about the business picking hops. Hopefully, she’s a benevolent giant.
