Thursday’s ad is for Schlitz, from 1943. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman with a flower in her hair is holding a beer and gazing into a mirror. What is she looking for? What does she see? Well, she doesn’t see any bitterness. Perhaps she’s too young for that, let’s check in again when she’s older and see how bitter she is then.
