Friday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, an older couple is by the stairs. If I had to guess, she’s going up to bed, while he’s staying downstairs for “A good night kiss” of beer.
