Tuesday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a couple rides their horses through an autumn forest as the leaves change to brilliant fall colors. But I especially love this phrasing in the ad copy: “the kiss of hops in Schlitz imparts the piquant hop flavor with none of the bitterness.”
