Wednesday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a top hat, white gloves, cane, and corsage sit on a table, signs of a fancy todo about to take place. Meanwhile, Schlitz is suggesting that the distinction added to a man’s attire by a top hat is the same as what they do with hop flavor. Seems like a bit of a stretch, but maybe of Fred Astaire could dance about it?
