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Beer In Ads #2451: Have A Glass Of Guinness When You’re Tired

Sunday’s ad is for Guinness, from 1946. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, four men golfing — who frankly look angry rather than tired — are having a hard time finding their balls on a rocky white beach next to the links. When all the rocks are the size of golf balls, and the same color, I imagine it’s like looking for a needle in a haystack. So yeah, they could probably all use a beer, I’m just not sure why they’re characterized as “tired.”

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