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Beer In Ads #2503: You Must Admire The Sea-Lion’s Flair

Wednesday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a couple of sea lions, one of them balancing a glass of Guinness on its nose. And at the bottom is this simple poem:

You must admire the sea-lion’s flair
For catching fishes in mid-air:
And this sagacious creature knows
How well, with sea-food Guinness goes.

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