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Beer In Ads #2515: My Beer Is Rheingold Says Veronica Lake


Monday’s ad is for Rheingold, from 1948. In 1949, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American film, stage, and television actress Veronica Lake, syas that when she has a popular movie, that lots of invitations come pouring in, and so does the Rheingold Extra Dry.

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