Thursday’s ad is for Rheingold, from 1948. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor Adolphe Menjou tells the story about the time he was fitted for four suits in a Paris Railway as an illustration of how much of a connoisseur he is, beer connoisseur even, and declaring Rheingold Extra Dry the best.
Menjou also appeared in a second ad that same year. In this second ad, he talks about how once he was introduced to collecting things, like stamps, he just went nuts, and the same was true when he was introduced to Rheingold Extra Dry.
