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Beer In Ads #2560: My Beer Is Rheingold Says Hedda Hopper

Friday’s ad is for Rheingold, from 1948. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this 1948 ad, American actress and gossip columnist Hedda Hopper, boasts that she owns a staggering 739 hats, in part because hat fashion changes every year, while her favorite beer, Rheingold Extra Dry, does not.

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