Tuesday’s ad is for Rheingold, from 1955. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features German actress and writer Lilli Palmer. “After beginning her career in British films in the 1940s, she would later transition to major Hollywood productions, earning a Golden Globe Award nomination for her performance in ‘But Not for Me,'” from 1959. In this ad, Palmer explains that during a “script conference” there are lots of decisions to make, but an easy one is to drink Rheingold Extra Dry.
