Wednesday’s ad is for Rheingold, from 1953. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features English-born British-American actor of Welsh descent Maurice Evans. He was “noted for his interpretations of Shakespearean characters. His best-known screen roles are probably Dr. Zaius in Planet of the Apes and as Samantha Stephens’s father Maurice in Bewitched.” In this ad, Evans brings up the idea that “you can tell a lot about a person by his pets” but he’d rather be judged by his favorite beer, which unsurprisingly was Rheingold Extra Dry.
