Tuesday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare straion of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, the genie Aladdin has granted a wish and a Ballantine Ale appears on a magic flying carpet. though instead of “abracadabra,” the magic words are “It’s the Genuine.”
